For the second consecutive year, CLIF Bar, Inc. has asked Meadow to design and develop the CLIF Kid Backyard Game Contest interactive space.
CLIF Kid®, maker of organic snacks for active kids, announced today the return of the CLIF Kid Backyard Game of the Year contest. With a new group category to promote teamwork, CLIF Kid encourages kids ages 6-12 to explore outdoor play by inventing their very own backyard game for a chance to win fun prizes. Individual category entrants could win a $10,000 scholarship, a bike from Specialized Bicycles and a Bell helmet. The group category entrants have the opportunity to win a $15,000 donation to the non-profit of their choice. In addition, select finalists will win a trip to San Diego to showcase their games at the 2013 CLIF Kid Backyard Game of the Year Playoffs.