How did that Spice Girls song go again? Was it “people of the world, light up your life”? No? It would’ve been if AbleWatts was involved. They help shed light on customer’s user habits when it comes to their power usage, and they needed an identity and mobile experience to illuminate that vision. We created an identity that reinforced AbleWatt’s product promise and design a seamless UI/UX strategy that guides users to better energy outcomes (usually cutting their energy bill).