From Beta to Breakthrough: How We Rebranded LiftLab for Performance and Presence

At Meadow, we believe a brand should work as hard as the product behind it. So when LiftLab—a powerhouse in media testing and creative intelligence—came to us with a platform built for performance but a brand stuck in beta, we saw an opportunity to run a very different kind of experiment.

The Services
Application Design, Brand Identity, Brand Strategy, Business Systems, Digital Design, UX/UI

The Industry
MarTech / Media Optimization

The Brief
LiftLab came to us with a powerful platform—one that helps brands uncover what works, what wins, and what needs work in their creative performance. But their visual identity and user experience weren’t telling the same high-performing story. They needed a brand that matched the rigor of their tech and the ambition of their growth.

The Challenge
How do you brand a product that’s built to constantly evolve? LiftLab is all about creative testing, iteration, and performance lift—so the brand needed to reflect that dynamic energy without feeling unstable. It also needed to make the case: to marketers, media buyers, and C-suite stakeholders—that this wasn’t just another optimization tool. It was the new standard.

The Approach
We approached LiftLab’s rebrand like a live A/B test: precise, data-informed, and iterative. We treated every digital touchpoint like a media placement—targeted, efficient, and built to drive performance.

Brand Strategy → We refined LiftLab’s positioning as the brains behind creative performance—less ‘tool,’ more strategic co-pilot.
Brand Identity → The logo and visual system reflect upward motion, calibrated energy, and clarity—a nod to measurable lift and momentum.
UX/UI → We overhauled the digital product and marketing site to feel effortless, confident, and conversion-focused, allowing users to see results before even logging in.
Business Systems → Sales decks, case studies, and internal assets were redesigned to work harder—aligning story with design to close deals faster.

The Result
A complete rebrand and product design evolution that married science with story, data with design, and left nothing on autopilot. From strategy to systems, we elevated LiftLab into a market-ready identity that not only looked smart—but sold smarter.

The Impact
Within weeks of launch, LiftLab saw results that echoed their core value prop: measurable lift.

+128% increase in demo requests within the first quarter
22% faster sales cycle due to clearer brand story and updated materials
+34% increase in platform engagement, driven by an improved product UI
Recognized by key players in the marketing space, including features in AdExchanger and Marketing Brew
A/B testing adoption across new enterprise clients increased significantly post-launch

The Takeaway
You can’t sell optimization with an unoptimized brand. LiftLab 2.0 isn’t just a design refresh—it’s a repositioning that turned a smart product into a memorable one. We didn’t just elevate the brand—we engineered a launch-ready, performance-built identity with real results to match.

See the work →
Visit LiftLab →

From Beta to Breakthrough: How We Rebranded LiftLab for Performance and Presence

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